Introduction

As digital advertising continues to grow, businesses are finding new ways to reach their target audience online. Display advertising has become increasingly popular, and the Google Display Network is one of the most well-known options for businesses to expand their reach. In this blog post, we will explore the different types of display ads available on the Google Display Network and provide some display ad examples of how businesses have used them to their advantage.

Static Image Ads

Static image ads are one of the most common types of display ads used on the Google Display Network. These ads consist of a single image with text overlay and are often used for branding purposes. For example, a clothing brand might use a static image ad to showcase their latest collection or a travel company might use an image of a tropical beach to entice users to book a vacation.

Animated Gif Ads

Animated gif ads are another popular type of display ad on the Google Display Network. These ads use a series of images to create a short animation that catches the user's eye. For example, a food delivery service might use an animated gif ad to showcase their delivery process or a fitness brand might use an animation to show a workout routine.

Video Ads

Video ads are the most engaging type of display ads available on the Google Display Network. These ads can be played before, during, or after a YouTube video or embedded on a website. A video ad can be up to 30 seconds long and can be used to tell a story or showcase a product. For example, a car company might use a video ad to showcase their latest model or a beauty brand might use a video ad to demonstrate how to use their product.

Conclusion

The Google Display Network offers businesses a variety of options for display advertising, from static image ads to engaging video ads. By using these different types of ads, businesses can create visually appealing content that captures users' attention and encourages engagement with their brand. As digital advertising continues to evolve, we can expect to see even more innovative types of display ads on the Google Display Network and other platforms.