According to “The Insight Partners” latest market study on “The global Allulose Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Form (Liquid and Powder & Crystals) and Application [Food & Beverages (Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, and Others) and Others],’’ the market is projected to reach US$ 362.24 million by 2028 from US$ 232.91 million in 2021; it is expected to grow at a CAGR of 6.5% from 2021 to 2028.

Recently, in April 2019, the Food and Drug Administration (FDA) issued draught guidance for the food and beverage manufacturers in the US with the title “The Declaration of Allulose and Calories from Allulose on Nutrition and Supplement Facts Labels.” The guidance states that allulose, a low-intensity sweetener, can be removed from the total and added sugars counts on “Nutrition” and “Supplement Facts” labels when used as an ingredient in various food and beverage products. Allulose differs from other sugars. It is not metabolized by the human body in the same manner as table sugar.

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It has less calories, causes only minor rises in blood glucose or insulin levels, and does not contribute to tooth decay. Given the rising pressure on the industry to cut sugar and calories, the FDA’s decision is expected to inspire additional interest in allulose as a sugar alternative. Such favorable regulations are expected to open lucrative opportunities for allulose manufacturers to expand their operations in the US.

Allulose is a rare sugar commonly found in figs and raisins in trace amounts. It is commercially produced by converting fructose into D-allulose using the enzyme D-psicose-3-epimerase. Allulose has 70% of the sweetness of table sugar. The consumption of allulose does not increase blood sugar levels and does not cause dental decay. The rising demand for low-calorie and low-sugar food and beverages, owing to rising health-consciousness among people and emerging health and wellness trends, is driving the allulose market.

Allulose is not allowed in Europe, Canada, and Australia, among others. However, initiatives are being taken for its approval in Europe. Hence, the favorable government regulations in other countries or regions can positively influence the approval for allulose use in countries where it is not allowed. This can ultimately act as an opportunity for market players to expand business across such countries in the future.

Refined sugar is an extensively used sweetener in various food and beverages, including bakery products, confectionery, carbonated and non-carbonated beverages, ice creams, and desserts. However, high consumption of refined sugar is associated with various health risks such as diabetes, obesity, heart diseases, and inflammation. The awareness regarding the harmful effects of consuming refined sugar is increasing among people.

Therefore, people are increasingly shifting toward low-intensity sweeteners. Low-intensity sweeteners have a negligible calorie count and are excellent substitutes for refined sugar. Among all the low-intensity sweeteners, allulose is gaining huge traction among consumers as it is 70% as sweet as sucrose and has 0.4 calories per gram, making it a perfect sugar replacement. The rising demand for low-intensity sweeteners, owing to the rising prevalence of health issues such as diabetes and obesity, is one of the key factors driving the allulose market.

The key players operating in the global allulose market include Tate & Lyle; Anderson Global Group, LLC; Ingredion; Samyang Corporation; Apura Ingredients, Inc.; Nutra Food Ingredients; Bonumose, Inc.; Matsutani Chemical Industry Co., Ltd.; CJ CheilJedang; and SAVANNA Ingredients GmbH. These companies are making significant investments in R&D to develop cost-effective allulose production technology. High investments in research and development are projected to open significant opportunities for allulose manufacturers in the global allulose market.

Impact of COVID-19 Pandemic on Allulose Market

The COVID-19 pandemic brought unprecedented challenges for many industries, including the food & beverages industry. Lockdowns, border restrictions, travel bans, shutdown of manufacturing units, and other safety protocols by governments of different countries disturbed the operations of manufacturing companies. 

The COVID-19 pandemic also created a shortfall in production due to raw material and labor shortages, which hampered the market shares of small-scale and large-scale food and beverage manufacturers across different geographies. However, people became more concerned about their health, dietary habits, and way of living post the COVID-19 outbreak. People's diets and health habits changed dramatically due to the pandemic.

Table sugar is linked with various health problems such as diabetes, obesity, autoimmune diseases, and chronic infections. Therefore, as individuals became more health-conscious due to the COVID-19 pandemic, they focused on reducing sugar intake and shifting to low-calorie sweeteners. This factor positively impacted the growth of the allulose market even during the peak pandemic period. Further, due to the rising vaccination rates and re-integration of supply chains, the market is projected to witness positive growth in the coming years.

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