Many criteria must be met when redesigning or designing your website. One of these criteria is the tree structure. This component is greater because it controls both the structure, but also the graphic side of the website maintenance services.

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The tree structure is therefore a significant aspect of your platform, but you still need to know how to create it.

In this article, the professionals of our web agency My Little Big Web show you the importance of the tree structure of a website as well as the different elements to integrate into this structure.

WHAT IS A SITE TREE?

By definition, the tree structure of a site represents the structure of the site and how the information is articulated through the different pages. This structure should respect particular rules to be recognized by SEO services near me and grow your chances of being well-referenced. This is the skeleton of your website.

WHY IS YOUR WEBSITE TREE IMPORTANT?

THE IMPACT OF YOUR WEBSITE TREE STRUCTURE ON USER EXPERIENCE

First of all, the tree building of a site has a huge influence on the user experience. You know it, as we do, it is not very pleasant to navigate a website without any structure and to have trouble finding the information you want. Know that this is the case for 99.9999% (if not more!) of Internet users.

It doesn't matter if you offer thousands of products or if you are a showcase site with only 4 different sections, you must have a clear and concise structure. The tree structure must be at the heart of your website, which is why starting its online presence by having an optimized tree structure from the design of your website is ideal (but not mandatory).

The tree structure of your site must be made to facilitate the navigation of your users by proposing routes, both intuitive and fast, allowing them to obtain information as easily as possible. The more difficult it is to navigate, the more negatively SEO will be impacted because SEO largely depends on the user experience you provide.

THE IMPACT OF YOUR WEBSITE TREE STRUCTURE ON SEO

Many SEO statistics show that it is important not to neglect the tree structure of your website since it is one of the most crucial aspects in terms of SEO performance. Indeed, by developing a good structure, you increase your chances of being better positioned on search engines.

As an SEO agency near me, we are qualified to tell you that a good tree structure improves the user experience. The main concern of Google is to present relevant sites to Internet users, this means that a good tree structure corresponds to a good user experience which leads to good natural referencing.

To do this, the structure of your website must be logical so that the Internet user can access information where he expects to find it. The more your site is designed to satisfy the visitor, the more attractive you will make it for Google. Indeed, a clear and precise tree structure can reduce the bounce rate and increase the visit time, both leading to better positioning.