According to Stratview Research, the male grooming products market was estimated at USD 59.93 billion in 2022 and is likely to grow at a CAGR of 4.17% during 2023-2028 to reach USD 76.82 billion in 2028.

Gone are the days when a trip to the barbershop was the sole source of grooming products and advice for men. In today's dynamic marketplace, men have a plethora of grooming products and resources at their fingertips, catering to their diverse needs and preferences. From skincare essentials to beard care products, the male grooming products market has witnessed a significant evolution, reflecting changing attitudes towards self-care and personal grooming among men. In this article, we explore the latest trends and insights shaping the male grooming products market beyond the traditional barbershop experience.

The Rise of Online Shopping:

One of the most notable trends in the male grooming products market is the growing popularity of online shopping. With the convenience of e-commerce platforms and the abundance of information available online, men are increasingly turning to the internet to purchase grooming products. Online retailers offer a wide selection of products, competitive pricing, and personalized recommendations based on individual preferences, making it easier than ever for men to access the grooming products they need from the comfort of their own homes.

Demand for Natural and Organic Products:

Another significant trend driving the male grooming products market is the increasing demand for natural and organic products. As consumers become more conscious of the ingredients used in their personal care products, there is a growing preference for products formulated with natural and organic ingredients. Men are seeking grooming products free from harsh chemicals, artificial fragrances, and synthetic additives, opting instead for products that are gentle on the skin and environmentally friendly.

Specialized Products for Beard Care:

The popularity of facial hair has led to a surge in demand for specialized beard care products. Men who sport beards, mustaches, or stubble are investing in high-quality beard oils, balms, waxes, and grooming tools to maintain their facial hair and keep it looking its best. Brands are catering to this growing market segment by offering a wide range of beard care products formulated to moisturize, condition, and style facial hair, catering to the unique needs of men with different beard styles and preferences.

Innovation in Skincare:

Skincare is no longer just a concern for women – men are increasingly prioritizing skincare as part of their grooming routines. As a result, there has been a surge in demand for skincare products tailored specifically to men's needs. Brands are innovating with formulations that address common skincare concerns such as acne, aging, and dryness, offering cleansers, moisturizers, serums, and treatments designed to keep men's skin looking healthy and youthful.

The Influence of Social Media and Influencers:

Social media platforms and influencers play a significant role in shaping trends and driving consumer behavior in the male grooming products market. Men are turning to platforms like Instagram, YouTube, and TikTok for grooming tips, product recommendations, and tutorials on grooming techniques. Influencers, including male celebrities, athletes, and grooming experts, wield significant influence over men's grooming habits, endorsing products and sharing their personal grooming routines with their followers.


In conclusion, the male grooming products market is experiencing a period of rapid growth and innovation, driven by changing attitudes towards self-care and personal grooming among men. Beyond the traditional barbershop experience, men have access to a wide range of grooming products and resources to help them look and feel their best. From online shopping and natural ingredients to specialized beard care products and skincare innovations, the male grooming products market is evolving to meet the diverse needs and preferences of modern men. As the market continues to expand, brands will need to stay agile and innovative to capture the attention of this growing segment of consumers.