IMARC Group's report titled "Deodorants Market Report by Product Type (Sprays, Roll-On, Creams, Gels, Wipes, Sticks, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Online Stores, and Others), Packaging Type (Metal, Plastic, and Others), and Region 2024-2032". The global deodorants market size reached US$ 28.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032.

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Factors Affecting the Growth of the Deodorants Industry:

• Changing Lifestyles and Hygiene Awareness:

The shifting societal norms and an increasing awareness of personal hygiene are impelling the growth of the market. With the advent of modern lifestyles, there is a heightened emphasis on grooming and maintaining a fresh appearance. People are becoming more conscious of their scent and overall presentation, whether at work, during social gatherings, or in their leisure time. This cultural evolution drives the demand for deodorants as individuals seek products that can effectively combat body odor and provide long-lasting freshness. Furthermore, heightened awareness of hygiene, particularly in light of health concerns and cleanliness standards. As people become more informed about the importance of regular bathing and odor control, they are inclined to incorporate deodorants into their daily routines.

• Product Innovation and Diversity:

The continuous innovation and diversification of product offerings are supporting the market growth. Manufacturers constantly strive to introduce new formulations, scents, and application methods to cater to diverse preferences. Whether it is developing deodorants with natural, organic ingredients to appeal to environmentally conscious people or creating long-lasting formulas for individuals with active lifestyles, product innovation plays a crucial role in propelling market growth. Additionally, the market offers a wide array of options tailored to specific demographics, including different genders, age groups, and cultural preferences. This variety not only attracts new users but also fosters brand loyalty as people seek products that align with their individual needs and preferences.

• Health and Wellness Trends:

The growing concerns about health and wellness are bolstering the market growth. Individuals are increasingly mindful of the ingredients in the products they use, opting for formulations that are perceived as safer or more natural. This trend is leading to a rise in demand for deodorants free from potentially harmful chemicals, such as parabens, phthalates, and aluminum compounds. Manufacturers are responding to this demand by developing clean or natural deodorant alternatives, often featuring plant-based ingredients and essential oils. Additionally, there is an increase in the interest in deodorants that offer additional skincare benefits, such as moisturization or soothing properties.

Leading Companies Operating in the Global Deodorants Industry:

• Adidas AG
• Avon Products Inc. (Natura & Co.)
• Beiersdorf AG (maxingvest ag)
• Cavinkare Private Limited
• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Estée Lauder Companies
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Lion Corporation
• L'Oréal
• The Procter & Gamble Company
• Unilever Plc.

Deodorants Market Report Segmentation:

By Product Type:

• Sprays
• Roll-On
• Creams
• Gels
• Wipes
• Sticks
• Others

Spray represents the largest segment as it is convenient and easy to apply.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Supermarket and hypermarkets account for the majority of the market share owing to the increasing availability of a wide variety of deodorants.

By Packaging Type:

• Metal
• Plastic
• Others

Plastic holds the biggest market share due to its durability.

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

Europe's dominance in the deodorants market is attributed to the rising awareness about maintaining hygiene.

Global Deodorants Market Trends:

Social media platforms and celebrity endorsements have a significant impact on user preferences and purchasing decisions of people. Influencers and celebrities often promote specific brands or products to their followers, leveraging their influence on perceptions and generating interest. Endorsements by well-known figures can enhance brand visibility and credibility, leading to increased sales and market share. Moreover, social media platforms serve as channels for people to share their experiences and recommendations, contributing to word-of-mouth marketing and brand awareness. As a result, brands are investing in strategic partnerships with influencers and celebrities to capitalize on their reach and engage with target audiences effectively.

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