Customer Experience Management Market – Overview

The Customer experience management is widely adopted by sectors such Communication Services, BFSI and Consumer goods and Retail markets.  According to a recent study report published by the Market Research Future, The global market of Customer experience management is projected to grow at a rapid pace during the forecast period   (2017 – 2023).  The Customer experience management market is expected to reach USD 17.68 billion at a CAGR 17.9% Grow the during the forecast 2021-2030.

The factors contributing to the growth of the customer experience management market are the growing need to meet consumer satisfaction, increasing e-commerce, competitive environment and growing focus towards consumer oriented market. However, choosing the right technology and consistency across various verticals are hindering the growth of the customer experience management market. Adversely, advent multilingual text analytics that break the language barrier and augmentation in industry-specific text analytics applications are the factors fuelling the growth of CEM Market. 

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Customer Experience Management Key Players-

IBM Corporation (U.S.), SAS Institute Inc. (U.S.), Adobe Systems Incorporated (U.S.), Tech Mahindra Limited (India), Oracle Corporation (U.S.), Open Text Corporation (Canada), Nokia Networks (Finland), Avaya Inc. (U.S.), SDL (U.K.)  are some of the prominent players at the forefront of competition in the Global Market of  Customer Experience Management and are profiled in MRFR Analysis.

Customer Experience Management Global Market – Segments

The Customer Experience Management Market can be segmented in to 3 key dynamics for the convenience of the report and enhanced understanding

Segmentation By Touch Point  : Comprises Call Centers, Email, Social Media, Website, Company Stores, Mobile, Others.

Segmentation By End Users   : Comprises BFSI, Healthcare, Manufacturing, Retail, and Government, IT & Telecommunications, Automotive, Media & Entertainment, Energy and Others.

Segmentation By Regions : Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

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Regional Analysis

Regionally, North-America accounted for the largest market share, increased adoption of new technological solutions, regional growth of the customer experience management and increasing customer expectations.

Geographically, North America accounted for the largest market share in the global customer experience management market, whereas Asia-Pacific is expected to grow at a fast pace over the forecast period, 2017-2023.

However, Asia-Pacific region is expected to grow over the forecast period, 2017-2023. The reason is attributed to the increasing competition among major players, increasing consumer needs and the availability of new technological solutions.

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