When the first interaction between a brand and a potential customer occurs, the customer usually shows an organic interest in the business. In such situations, transitioning from stranger to customer becomes more natural. This is where lead generation services helps a business to grow better. It occurs right after a brand has attracted a potential customer and is ready to convert it into leads for the sales team.

Companies that provide lead generation services do so with the help of the various promotional channels they have in the palm of their hands. This broadens the scope of lead generation in the modern context.  All of the following channels can be used effectively to drive traffic to a brand’s landing page and start the lead generation process.

Content: Content marketing is an important part of digital marketing. One of the best ways to guide users to a landing page is to effectively use content. The content should be created to provide users with workable information regarding the business or product. CTAs can be included almost anywhere in the content – inline, bottom, and header or even in the side panel.  A satisfied visitor will read the content and click the CTA which will direct them to the landing page.

Emails: Emails can be used to reach prospects who already know about the brand’s product or service in question. This group of prospects can easily be guided to take an action as they are past-email newsletter subscribers. However, the format of emails is such that it can appear cluttered. So any CTAs used should have an eye-catching design and a compelling copy if the brand hopes to grab the attention of subscribers.

Social Media: Social media platforms have opened up a whole new world for digital marketers. They can use them to guide followers to take action. Examples of this include Facebook bio links, Bitly URLS on Twitter and the swipe-up option on Instagram. Social media posts can also be used as promotional tools by including a call-to-action.

Product trials: Offering trials of products or services are a good way to entice prospects into purchasing.  They can be enticed with additional offers along with the trials. Brands can also include their branding on the trial versions of the products or services they provide to capture the attention of other potential customers.

Referral Marketing: Referral marketing, also known as word-of-mouth marketing is ideal for getting a brand in front of more people, which can result in increased lead generation. Referral marketing can be applied using other channels as well, as long as the users are guided to the landing page.

Conclusion

Leads form a part of the broader lifecycle followed by consumers when transitioning from visitors to customers.  Not all leads are created equal, which means that there isn’t any “one size fits all” solution when it comes to lead generation. This is why companies prefer working with reputed companies which can provide them with qualified lead-generation services.