The Wheat Protein Market are plant-based proteins primarily obtained by processing wheat using different enzymes. Wheat protein offers benefits such as low fiber content and high nutritional value, compared to counterparts including corn and barley. Wheat protein is widely used for several end-use applications such as bakery & snacks, pet food, functional food and beverages, meat extenders. Growing focus towards research and development of a new and improved variety of products has also stimulated the demand.

Consumers' eating patterns have been drastically changed, owing to increasing westernization and growing globalization. The growth of various fast-food products is driven by the rising working population and increasing youth population. Packaged bakery and snack products are being increasingly consumed across the world. In Europe, increased health concerns and a surge in the aging population have urged consumers to opt for healthier food substitutes such as value-added baked goods. This change in consumer preference toward ready-to-eat foodstuffs has augmented the demand for bakery products, thereby influencing the growth of the wheat protein market. The growing demand for gluten concentration, owing to superior stabilizer properties, primarily in food applications, is escalating the wheat protein business development. The rising demand for bakery products such as cake, bread, rolls, and pastries is strongly supporting product utilization.

Moreover, the rapid growth of western restaurants offering baked goods across the globe is fueling the demand for bakery products, thereby creating the need for wheat protein. For instance, in recent years, China's bakery industry has been growing rapidly, supported by the country's expanding middle class, ongoing westernization of lifestyles and diets, and augmenting demand for convenient food options. As per Euromonitor International, retail sales of baked goods (packaged and unpackaged) in China were estimated at US$ 34 billion in 2020, holding 9% of the global retail sales. Further, wheat protein has gained substantial traction from meat, fish, and poultry products processers for its excellent binding and filler properties. Consumer preferences toward meat-free diets are a key driving factor for the use of plant-derived proteins such as wheat protein in several consumable ready-to-eat products. Moreover, rising awareness about the benefits of commercially manufactured pet food and growing concerns about pet health has led to remarkable growth in the wheat protein market globally.

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Key Players

Archer Daniels Midland Company; Roquette Frères; Glico Nutrition Co.,Ltd; Kröner-Stärke GmbH;   Cargill, Incorporated; Crespel & Deiters GmbH & Co. KG;   CropEnergies AG; Manildra Group;   MGP Ingredients Inc.; and Tereos Group are among the major market players operating in the wheat protein market. These companies offer their products worldwide, which helps them in catering to a wider customer base. These major players in the market are highly focused on the development of high-quality and innovative products to fulfill the customer’s requirements. Over the past few years, the companies operating in the market have realized the immense potential pertaining to the wheat protein market and were highly involved in strategies such as mergers & acquisitions and product launches. For instance, in 2020, Archer Daniels Midland Company developed new products which include Arcon T textured pea proteins, Prolite MeatTEX textured wheat protein, and Prolite MeatXT non-textured wheat protein.