IMARC Group, a leading market research company, has released a report titled “Healthcare CRM Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. offers a comprehensive analysis of the industry, which comprises insights on the global healthcare CRM market share. The global market size reached US$ 13.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 28.8 Billion by 2028, exhibiting a growth rate (CAGR) of 12.71% during 2023-2028.

Healthcare CRM, or Customer Relationship Management, is a strategic approach designed to manage and nurture relationships with patients and healthcare providers within the healthcare industry. This technology-driven solution leverages data and communication tools to enhance patient engagement, improve satisfaction, and streamline healthcare services. Healthcare CRM systems are equipped with features such as patient databases, appointment scheduling, automated communication, and feedback mechanisms. They enable healthcare organizations to maintain a comprehensive record of patient interactions, medical histories, and preferences, allowing for personalized care and efficient communication.

For an in-depth analysis, you can refer sample copy of the report:

Healthcare CRM Market Trends and Drivers:

The increasing emphasis on patient-centric care is pushing healthcare organizations to adopt CRM solutions. These systems enable healthcare providers to better understand patient needs, preferences, and behaviors, facilitating personalized care and improving patient satisfaction. Additionally, the growing volume of healthcare data is a major driver. Healthcare CRM systems can effectively manage and analyze vast amounts of patient information, helping providers make data-driven decisions and improve healthcare outcomes. This data-centric approach is particularly valuable in an era where evidence-based medicine and precision healthcare are gaining prominence. Other than this, the need for efficient communication and engagement is boosting the adoption of healthcare CRM. With features like appointment scheduling, automated reminders, and secure messaging, CRM systems enhance patient-provider communication and engagement, leading to better adherence to treatment plans and preventive care. Besides this, the COVID-19 pandemic has accelerated the adoption of digital healthcare solutions, including CRM, as healthcare providers seek ways to deliver care remotely and efficiently manage patient relationships.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

  • Individual
  • Referral
  • Individual and Referral

Breakup by Application:

  • Community Outreach
  • Case Coordination
  • Case Management
  • Relationship Management

Breakup by Technology:

  • Cloud-based
  • Mobile
  • Social
  • Collaborative
  • Predictive

Breakup by End Use:

  • Payers
  • Providers
  • Life Science Companies

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Accenture Plc
  • AllScripts Healthcare Solutions Inc
  • Amdocs
  • Aspect Software Inc
  • International Business Machines Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • inc
  • SAP SE
  • Siemens Healthineers AG (Siemens AG).

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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