When done together as part of a complete marketing strategy, offline marketing strategy https://pirscapital.com/blog/offline-marketing-strategies/ and online marketing techniques can even support and amplify the other’s efforts.

Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.

Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake. Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.