Market Overview

The video content analytics market size is expected to grow from USD 6.6 billion in 2023 to USD 27.8 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 22.91% during the forecast period. Factors such as the increasing volumes and varieties of video content and the rising need for enhancing security have contributed to the market growth.

Video content analytics solutions automatically analyze content to gain meaningful and actionable insights for improved video surveillance outcomes. Key capabilities include crowd analytics, facial recognition, object classification, anomaly detection, and more. The exponential increase in video data is a key driver. Verticals like banking and retail are majorly deploying video analytics for security and operations. Technological enhancements around computer vision and AI are further expanding analytics use cases across verticals.

North America was the largest market in 2019. However, higher growth rates are anticipated in Asia Pacific and Middle East & Africa. The media & entertainment segment is projected to grow at the highest CAGR during the forecast period.

Key Companies

Key players operating in video content analytics companies include IBM, Cisco, Axis Communications, IntelliVision, Honeywell, Agent Vi, PureTech Systems, Avigilon, AllGoVision, Viseum, i2V, and BriefCam.

The competitive landscape is quite fragmented with vendors offering solutions tailor-made to specific use cases across industry verticals. Many smaller specialized players are getting acquired by tech giants. Partnerships with distributors, resellers, and systems integrators also make up a key go-to-market strategy for analytics vendors.

Market Segmentation

The Video Content Analytics Market is segmented based on Components, Applications, Deployment Models, Verticals, and Regions.

The components covered are Software and Services. Key application areas include Incident Detection, Perimeter Security, Crowd Management, Intrusion Management and Others.

By Deployment Models: On-premises and Cloud

By Verticals: BFSI, City Surveillance, Critical Infrastructure, Education, Hospitality & Entertainment, Manufacturing, Defense & Border Security, Retail & Consumer Goods, Traffic Management, Transportation, Others.

By Regions: North America, APAC, Europe, MEA, Latin America.

Top Impacting Factors Factors driving growth in the video content analytics market include:

  • Exponential increase in video surveillance data requiring advanced analytics for actionable insights
  • Increasing prioritization of spatial computing technologies including computer vision, AI and machine learning
  • Rising demand for edge-based video analytics driven by lower latency needs and data privacy regulations
  • Growth in camera resolutions and greater capabilities to process unstructured video data in real-time
  • Increasing use of IP cameras globally coupled with decreasing costs and data storage challenges

Growth constraints for video analytics stem mainly from privacy regulations in some regions. Video analytics also suffers technology limitations around bias, accuracy, and labeling deficiencies which dampens widespread adoption.

Regional Insights

North America holds the largest video analytics market share presently based on the strong adoption of video analytics solutions across key verticals like homeland security, transportation infrastructure, and law enforcement agencies in the U.S.

APAC however is anticipated to grow at the highest CAG rate driven by rapid digitalization across China, India, and ANZ. Large-scale governmental smart city projects in these regions are spearheading video analytics market growth.

Due to rising public security threat levels, Europe also represents significant opportunities for crowd analytics, facial recognition, and perimeter intrusion management use cases.

Industry Latest News

Notable developments in the video content analytics market include:

  • Hanwha Techwin unveiling five new AI-powered security cameras with built-in video analytics features
  • NVIDIA announcing the Metropolis AI video analytics application framework to provide greater edge processing capabilities
  • Cisco moving into the video analytics market through acquiring Israeli computer vision startup Iguazio MLOps and merging its capabilities with existing Cisco platforms
  • Amazon Web Services launching Panorama Appliance, a camera add-on device empowering edge analytics capabilities based on computer vision
  • Agent Video Intelligence partnering with storage firm Seagate to allow syncing video analytics with surveillance footage through Lyve Cloud

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