According to The Insight Partners market research titled "Enteral Nutrition Market to 2027 - Global Analysis and Forecasts by Form, Nutrient Composition and Distribution Channel". The global enteral nutrition market is anticipated to reach US$ 16,185.64 Mn in 2027 from US$ 8,611.49 Mn in 2018. The market is anticipated to grow with a CAGR of 7.4 % from 2019-2027. The report provides the trends prevailing in the global enteral nutrition market and the factors driving the market along with those that act as hindrances.

The global enteral nutrition market, based on the form, is segmented into in liquid and powder. The liquid segment led the enteral nutrition market in 2018, and; it is expected to retain its dominance during the forecast period.

Key factors that are driving growth of the market are increasing malnutrition worldwide and increasing incidence of chronic diseases. Although the market of the nutrition is expected to have restraining factors which include complications associated with enteral nutrition.

The enteral nutrition market majorly consists of the players such as B. Braun Melsungen AG, Global, Health Products, Inc., Meiji Holdings Co., Ltd., Victus, Inc., Hormel Foods Corporation, Abbott, Nestlé S.A., Danone SA, Fresenius Kabi AG, and Mead Johnson Nutrition Company among others. Various companies are focusing on organic strategies such as product launch and product approvals. Inorganic growth strategies activities witnessed in the market were partnerships and acquisition. For instance, in December 2016, Fresenius Kabi AG Having recognized the growing demand for special nutritional products in Hong Kong, Fresenius Kabi engaged DKSH to help them establish a stronger market presence.

Market Insights 

Malnutrition is a state of an individual pertaining to nutrition in which a deficiency or excess or imbalance of energy, protein and other nutrients leads to measurable adverse effects on tissue/body form in terms of body shape, size and composition as well as function and clinical outcome. Infections such as measles, malaria and diarrhea are highly prevalent in the society that results into acute malnutrition, majorly among infants and children.

Malnutrition is one of the universal problem that is prevalent in all the countries around the world. According to the World Health Organization, one third of the female that falls under reproductive age are anemic, whereas 39% of the adults across the world are obese or overweight. Moreover, the data findings by WHO also states that every year around 20 million newborn babies born are overweight. The Global Nutrition Report of 2018 states that malnutrition and its associated costs may cause a global burden of approximately US$ 3.5 trillion annually. Thus, the government support along with increasing cases of malnutrition across the world is expected to promote the growth of enteral nutritional supplements over the coming years. 

Increasing Online Distribution Platforms

During recent years, larger platforms such as Zalando, Amazon and others are increasingly dominating the digital distribution across the globe. In the past few years, the number of online medical supply retailers and mass distributors have increased by a significant rate due to ease of purchase and customer friendly services offered by these channels. The internet has disrupted the conventional model of medical nutrition supplement distribution by giving the consumers new choices as well as control over the ways to manage their wellbeing and health. According to the National Health Services, an estimated of four out of five people in the US check the medical products online before consulting a physician and also verifies price difference between retail stores and online pharmacies. The NHS also states that similar trends are also reflected in the UK. Furthermore, improved patient-provider communication and promotional campaigns are likely to induce the growth of online distribution in case of enteral nutrition products for short-term and long term care among critically ill patients. 

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