Increasing social media engagement is one of the most important goals for brands today. The reason? Social content that drives engagement will help drive revenue, creative ideas to increase social media engagement with your audience can take on a variety of formats, including photo posts, video content, and live posts. different platforms drive different kinds of engagement: Facebook is known for driving likes, comments and shares; Twitter allows users to retweet or reply to content which allows them to engage in conversation; Instagram allows users to like or comment on photos.